This is a job I was digi assistant on in late 2009 with Photographer Jason Capobianco for Myer. He is one of AU best Fashion togs based in Sydney.
The lighting setup is very basic here. See below. This is partly due to the large soft light source. Here is an example: Bowens Oct 150cm. Lots of white in studio bounced more light around creating more of a soft look. A black wall on the models right created shadow on models right giving dimension and shape. The light source is large thus shadows behind subjects are soft. These lights can be focused rather accurately controlling the shape of the shadows. You really need a small ladder to get into the light to adjust.
Camera height was usual fashion level (around waist). We shot with H1 Body with p25 digi back using capture one pro.
Even thought the lighting setup is very basic, Jason is very meticulous about detail and all togs are at this level. He tweaked the lights, moved the models for about 20 mins before he was happy. He is great at giving instructions to models and even easier if you are shooting the likes of Jen Hawkins.
Below is a lighting setup that Jason used for a beauty shot /jewelry shot with Jen Hawkins. Sorry I dont have the final art work.





















